Designed and built by CodesClue

RideReach

In-vehicle advertising with real-time campaign management and impression tracking.

Industry: Advertising
What we did: Campaign platform build
Platforms: Web, Cloud
Stack: React.js
Node.js
MongoDB
AWS

Results

Increase in Advertising Reach: 72%
Improvement in Campaign Visibility: 65%
Growth in Data Accuracy: 69%
Enhancement in Advertiser Engagement: 61%

Overview

Ride Reach is a digital taxi advertising and campaign management platform designed to connect brands with riders through in-vehicle and ride-based advertising. The platform enables advertisers to run, monitor, and optimize campaigns while providing operators with full control over inventory, targeting, and reporting.

Ride Reach was built to modernize traditional out-of-home taxi advertising by making it measurable, scalable, and data-driven. The platform allows advertisers to create campaigns, select targeting parameters, and track performance in real time.

For operators, the system provides centralized control over vehicles, ad inventory, and campaign execution. With a scalable backend and intuitive dashboards, Ride Reach bridges the gap between advertisers and mobility-based media networks.

Our approach

At CodesClue, we treated Ride Reach as a media-tech product with equal focus on performance, scalability, and usability. Our approach ensured the platform could handle dynamic campaigns while remaining easy to operate.

Campaign-First Design
We structured the platform around campaign lifecycles, from creation to execution and reporting.
Real-Time Data Handling
Live campaign status, vehicle data, and impressions were designed to update accurately and instantly.
Scalable Platform Architecture
The system was built to support growing fleets, advertisers, and campaign volumes.
Clear Dashboards & Controls
Simple, intuitive dashboards were created for advertisers and operators to manage everything efficiently.

Challenges and how we solved them

Developing Ride Reach required aligning advertising workflows with real-world mobility constraints. The platform also needed to deliver accurate reporting without disrupting ride operations.

CodesClue delivered a flexible, data-driven platform that simplifies campaign execution and reporting for Ride Reach.

Challenge
Dynamic Campaign Execution
Managing campaigns across moving vehicles with varying routes and schedules.

Solution
Centralized Campaign Management
A unified system to create, launch, and manage advertising campaigns across fleets.
Challenge
Scalability Across Fleets
Supporting expansion across cities and vehicle networks without performance loss.

Solution
Modular & Scalable Backend
Architecture designed to handle growing fleets, campaigns, and data volumes.
Challenge
Accurate Impression Tracking
Ensuring reliable data capture for campaign performance measurement.

Solution
Real-Time Monitoring & Analytics
Live dashboards provide visibility into campaign reach, status, and performance.
Challenge
Multiple User Roles
Designing clear access and controls for advertisers, operators, and admins.

Solution
Role-Based Access Control
Clear separation of permissions for advertisers, operators, and administrators.